5 Game-Changing Trends for 2016

Digital Marketing | 02 November 2016
For any business area, attentiveness to the evolution of the world and its trends is key: this attention allows us to respond with more certainty and better results to the user's needs and be able to design the best experiences for each project we work on. Here, at Hi INTERACTIVE, we always observe new trends and our work follows the developments of technology, user experience and communication. In this article, we present 5 trends referred by Fjord that will make a difference in 2016.

1. Micro-moments will bring big changes

Our daily interactivity is based on little moments: the technology that we use leads us to act on impulse and to change our consumer journey. The way we consume is gradually becoming a set of micro-moments focused on specific intentions driven by immediate needs that require relevant responses.

Time spent online increases, but time spent visiting a specific page decreases and micro-moments become crucial for the relationship with the user.

The solution lies in betting on AI (Artificial Intelligence) and cognitive technology, always trying to keep abreast of the latest developments. In fact, according to Fjord, we must be"(...) the first or be non-existing."

2. Employee Experience

Career progress will no longer be linear - we have been witnessing a change in the behavior of employees. If, before, they started working at a company and then gradually climb their way up, today’s employees use each post and each employer to establish their own path, to develop their skills and to grow.

The result  is an emergence of Employee Experience, in which the processes, structure and culture of a company are rethought at an organizational level. It’s important to strengthen the autonomy and motivation of employees, establishing common goals for both parties.

3. Interactions vs. Transactions

The future of app design might follow a path that is quite different from what we currently know, since it’s becoming more and more usual to include many features in a single app. For example,  WeChat, a messaging chinese application with about 600 millions of users per month, is beyond a common app or even a common browser, hosting approximately 10 million third-party applications.

Most companies focus, rationally, on a service’s transaction. However, if you focus on interactions, transactions will naturally occur and become more intuitive and more fluid. To keep up with the user’s requirements, the design must be humanized.

4. The future of healthcare within reach

With the rise of the self-monitoring technology industry, such as physical exercise tracking devices, health is something that we can easily track, learn from and reward. Thus, we can promote preventative care, achieve positive behavioural changes and optimize the interactions with healthcare professionals.

According to Fjord, we must imagine products as wellness agents, since the ever growing emphasis of healthcare gradually replaces product-focused design for outcome-focused design. The success depends on integrating various components, whether they are health programmes, apps or wearable devices.  

5. Virtual Reality’s concretion

Virtual Reality, something that, not long ago, seemed far away, will be trully conventionalized in 2016. This will be the most critical year for VR: brands such as Sony, Oculus and Samsung will launch consumer-oriented products.

Notwithstanding its relevance for videogames, it’s on unexpected scopes that Virtual Reality can make a difference: from education, to tourism, to healthcare, this will become, gradually, part of our lives.

In order for us to adapt to this changes, its crucial that we experiment this new technologies, using that same experience to optimize mindsets and processes, and think beyond their common usage.

Being at the forefront of communication and technology can bring any experience to a whole new dimension.  Be sure to keep up with these trends: contact us.