7 SEO strategies that you'll want to use

SEO | 26 October 2015

Keeping in mind the growing and aggressive competition for Internet traffic directioning, good Search Engine Optimization (SEO) practices become increasingly significant in the digital world. At Hi INTERACTIVE we are always looking for the best results and attentive to the best SEO practices. In this article, we list 7 relevant SEO strategies.

1. SEO for mobile devices

It is no novelty to affirm that all the brands and businesses should have a specific marketing strategy just for mobile: according to ComScore, mobile - smartphones and tablets - in 2015 exceeded desktops in the average time spent per device.
When it comes to SEO, creating content for mobile devices should be one of the top priorities. It is also necessary to mind page setup; according to BrightEdge, configuration errors on mobile may result in an average 68% loss of traffic.

2. Share SEO reports with your team

Sharing information is essential for a team to work consistently. SEO reports are significant to the marketing team, but they can also be useful for copywriters and creative.

3. Find a way to measure SEO strategies

There are no universal rules when it comes to SEO. After all, even Adobe worked with common sense: in 2014, 49% of members of the marketing team admitted using intuition rather than hard data, while planning where to invest. The report doesn’t need to be extremely complex. On the contrary: it is key to filter sources and figure out how to better use that information.

4. SEO and content teams must work together

Starting off with strategic and SEO optimized content might help to maximize the visibility of your online business. Google's algorithms such as Panda are relevant to structure the strategy. This strategy, far from being as simples as it seems, should not be overlooked.

5. Optimize PDFs for SEO

Apparently, many people are unaware of the fact that Google treats PDF pages as if they were actual websites. Not only the PDF’s title will be indexed, but also all of its contents. That is why it is vital to create SEO-friendly titles to all housed documents. Another important note: if the documents include graphs, a text description must be added; Google is smart, but it can’t (yet) read images.

6. Original content, always

It is common knowledge that republishing content from other pages might constitute a plagiarism crime of some sort, but it is important to refer that creating duplicate content will also make the ranking of a page fall steeply. You can confirm if your page has duplicate contents by using tools such as CopySpaceSiteLiner o Screaming Frog.

7. Choose your keywords

The page’s keywords are major to the online success of a business. Keywords should be as specific as possible, fluidly included in the text: do not try to create a SEO-centred text, for this might become illegible. When in doubt, always chose a simpler vocabulary, for the content must bring value for the readers. If a sentence happens to sound unnatural, the best sollution is to change it to a smoother dialogue.
Optimizing pages for search engines will not only obtain better results but will meet the user's needs, improving their experience. Be sure to apply the best SEO practices to your project: contact us.