Bridges to the Future of Interaction DesignInteraction Design | 07 February 2015
When you think about interaction design do you get a blank mind? Whether knowingly or unknowingly, since its genesis that design looks forward to establish a connection between people (users) and objects; within design’s most comprehensive subject, interaction design quickly stood out as one of the most difficult to itemise, although it is, at the same time, one of the most indispensable ones.
The beginning of interaction design
If, nowadays, the stakes are higher and the users expect not only some periodic animations but also multiple microinteractions, the truth is that the later can interfere in any technology user’s daily routine, frequently even in a notable way. Is the name Elwood Edwards familiar to you? In all likelihood it isn’t. Although, if I asked you if you are familiar with the expression “You’ve Got Mail”, the probabilities of you remembering the voice behind the expression are very high. Elwood Edwards was the talent that gave a voice to AOL’s microinteraction, who even earned his own Hollywood movie in 1997. Other examples of interaction design so well implemented that we almost don’t notice them are two functions: autocorrect and autocomplete. Can you imagine your technological life without them? The microinteractions are crucial in interaction design practices and here you can remember some of them.
The future of interaction design is here
Jerry Cao, UX Content Strategist and wireframing and prototyping manager of the UX Pin application, has lectured not only on the basics and key principles of interaction design, but also on the future of this design subject in particular. His inferences and conclusion are interesting and valid for any agency which services include design and allow us to analyse the current status as well as understand what interaction design issue is already impacting on you website, whether you use it or not.
This assertion isn’t made by Hi INTERACTIVE, even if, for obvious reasons, we agree with it 100%: interaction design has reached an elevated enough level to raise the interest of Penn State University’s researchers, who managed to conduct a study with the purpose of evaluating the influence of interaction design over a website’s success. The conclusions of the study allow us to determine that the users have a bigger tendency to be convinced by the message of a certain website if the later is interactive. There isn’t, though, only one kind of interactivity: while the “simple” interactivity can persuade the users by encouraging a deeper thinking over the message of the website, modality interactivity’s persuasion faculties are owed to the fact that users entertain themselves more in the exploring of the website and end up developing a more positive attitude towards the transmitted message.
Conquering the next frontier: the mobile space
It should also be emphasized that witch will be the next field of battle for the user’s attention: the mobile. With the devices ubiquity like tablets and smartphones altering, once again, the ground rules, it is time to understand how can we keep persuading our users to interact with us. At Hi INTERACTIVE, we count on a portfolio of experiences and projects in this area.
Include interaction design in your digital strategy for better results: get in touch with Hi INTERACTIVE’s design professionals and experts and find out what we can do for you.