Design as an Investment

Design thinking | 22 February 2016
Over the last few years, design has become a key tool in the communication of the offers of the companies, which had to increase their efforts to mark presence in the market. At Hi INTERACTIVE we look forward to finding functional solutions that are adapted to the business goals and, in this article, we explain the importance of investing in design to differentiate a company’s offer and make it stand out.

The value of design

It’s undeniable that design brings value to any business: it allows us to promote innovation, find new opportunities in relevant market areas, differentiate products or services and bring a new strength and recognition to a brand.

According to the research lead by Warwick Business School, between the various benefits are the increase of market share, sales growth, cost reduction and improvement in efficiency.

The investment doesn’t always have immediate financial results, but it has a significant and positive impact on a long-term basis. Companies that invest in design are able to promote a consistent brand and to create effective product launches, thus increasing their success rates.

Strategy vs. Expense

Every company looks forward to having the best possible performance, in other words, profitability. A consistent investment in design is extremely profitable, even in the long-run. In fact, according to a survey carried out by Teknikföretagen, the difference in profitability can reach 50%.

However, we must take into account the true role of design in a company’s business goals: the more you want to show, in the short-term, the return of investment from a financial point of view, the more conservative the design will turn out to be, resulting in a smaller impact.

Enhance the impact of Design

To maximize the effect of design, we must use it as a differentiating element: design is an effective tool to differentiate brands, products and services. One of the main functions of design thinking is to devise a solution for a real problem or to respond appropriately to the user’s needs.

Another point to take into consideration is integrating the design into the existing branding: design thinking is a catalyst for the edification and development of a brand and it must follow its values and features in order to be cohesive.

Design is, more and more, an integral part of the structure of a brand. Take advantage of the growth and innovation that design can bring to your business: contact us.