Marketing Journeys: Bringing The Academic And Business World TogetherNews | 24th April 2017
The Marketing Journeys are making their come back for an amazing and promising 6th edition!
This year, the conference will concern the theme Experiential Marketing, focusing on the importance of developing a relationship with the clients.
The participants are going to have the opportunity to hear reports of cases and real brands, told in the first person.
The conference will be held by spokespeople and companies like Porsche, Fnac, TAP, Licor Beirão, Samsung, Axe and Red Bull
Marketing Journeys 2017: Experiental Marketing
Born in 2012, the Marketing Journeys are fruit of the young student´s- from the Management and Marketing course at ISCTE-IUL- dynamic, belonging to the NAMI- group of Marketing students of ISCTE-IUL.
Over the past editions, this event have become a reference in the academic world, as well as in the Portugal´s Marketing world.
With the goal of bringing the academic and business world together, this event engages the most innovating Marketing themes.
Check here the program´s event that will take place on the 3rd and 4th of may, at ISCTE-IUL´s Big Auditorium.