7 Design Tips That You´ll Want To Apply

UX Design | 22th January 2016

Design is an integral part of a digital experience and has an essential role in all interactions, both online and offline. Given the significance of this subject, Hi INTERACTIVE looks forward to keep up with the best design practices and the advice that most experienced professionals can give us. In this article, we share some tips from Don Norman, former vice-president at Apple, co-founder of Nielsen Norman Group and author of the book  “The Design of Everyday Things.”

1. A complete user experience is paramount.

An experience isn’t just about the product, but about the whole interaction between the user and the product. When we buy a TV, a phone or a tablet, we consider the importance of the whole package. No detail shall be overlooked, for all interactions count.

2. Design principles are timeless.

Even over the years, design principles do not change: what changes is how they are applied, since the technologies and the knowledge keep evolving.

3. It’s not all about good products.

Even though a product might be good and have a major role in the solving of a problem, if everything else is not thought through, it might just not achieve its goals. Characteristics and features are important, but the level of the experience must match the solution. A good example is the iPod, which had the same functionalities that the Sony Walkman had but whose user experience made it a hit.  

4. Better late than too early.

One must ensure that the users are ready to change before we actually change. If an idea is too groundbreaking, even if it is useful, it will have little chance to thrive. However, on the contrary, if change arrives and surpasses the established solutions, it’s possible to revert the results by investing to keep up-to-date.

5. Focus.

Focus is everything. A good example is Steve Jobs’ work at Apple: the effort and focus were all on the brand, which branding and communication consistency was better than, for example, Microsoft’s, which had many designers and thousands of different products. To maintain the consistency, it is ideal to hire a designer who is responsible for keeping the focus and communication under the same mindset.

6. Design happens when we innovate.

Design is about everything we do and everything we try to change. Every choice is crucial to create a solution and can determine a product’s life cycle and the experience that it delivers.

7. Optimize.

Optimization enhances the product and improves the user experience for those who test it and use it. It’s important to keep optimizing even if it’s draining, for this step allows us to take the product to the next level. However, we need to take into account that everything has its time: the circumstances, technologies and users evolve, no design will ever be 100% perfect, so the optimization time must be limited.

When we follow the best guidelines, design has the power to expand horizons, create dynamic experiences and reveal new business opportunities. Put this tips to use: contact us.