Hi Interactive @ ISL by EDIT

Digital & Innovation | 04th June 2018
Designing Digital Products for the Future – this was the motto promoted by EDIT Lisbon, for a talk involving UX leads and designers. The event took place on may 3rd, and Hi Interactive’s UX Lead Tânia Vieira was one of the speakers, along with Hugo França, UI/UX designer at Mokriya, in a discussion moderated by João Oliveira Simões, from 44 Studio.

The conversation dwelled on a debate over the main tendencies in Digital Product Design and ideas for the future. The ideas shared and topics debated revolved around some important key points:
  • Tendencies over digital product design result from the work of several teams. The work of UX, UI and development teams senior members right in the beginning of a project, is mandatory;
  • After the client briefing, there must happen an internal meeting, allowing the UX team to start working, passing it then to the UI;
  • Communication is key, feedback has to be provided through all teams, daily, weekly – as it fits the project better, in the platform that works for everyone;
  • The degree of client involvement depends on the team, on the product – but it’s always important as well, to keep the work flowing;
  • Internally, there are several tools (aside from phone, email, Skype, Google Hangouts) that can be used to share feedback, like InVision or Axure to show and share at the same time;
  • Don’t disregard “older” tools, sometimes you have to adapt to the client, not to your own methodology;
  • Recently graduated professionals entering the job market should explore and try different tools and programs/apps – doing some “reverse engineering”, trying to understand how those teams worked on the project, learning how to transition from a program to another;
  • Aside from this, what matters is connecting to the user, how one thinks, behaves and experiences; because at the end of the day all tools are quite similar;
  • Soft skills can be worked on, especially presenting projects and connecting to people. It’s so important to connect with the client and user, to create and empathic environment. The designer is no longer that person in the corner, hiding behind a computer screen with headphones on;
  • User tests are immensely different in their various types and there is a need to devote time to them, according to the client’s needs. They are also important for figuring out aspects that hadn’t been thought of previously, needs and/or problems that arise;
  • People from different teams should be able to understand the other’s work, and understand how the different tasks are performed. That ends up being a soft skill as well;
  • Artificial Intelligence seems to be the route of the future when it comes to product design;
  • This means that new jobs, new tasks will appear out of necessity;
  • Creative industries companies need to save time for team empowerment, for motivation, for outside the box tasks;
  • This motivation for engineers, developers and designers, should happen everyday, not through the massive stressful projects.

Watch the streaming:


Important discussions to be had, since the digital word is an ever changing and ever evolving.
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