How Can UX Help You On Early Stages Of A Project?

UX Design | 13th July 2017

Offering a good experience is more than just thinking about your user, it is related to increasing your revenue and can be a competitive advantage as well. Working focused on your most likely users and getting their inputs as earlier as possible in a project may help you to find a lack on the market that will make your product have more chances to be a success because it will address a need your target audience have for sure.

>> Above, in this article, we offer you a free tool called "Empathy Map Canvas" who will support you on this process. 

First: Knowing Your Audience

A good way to start is knowing your audience and the applications or platforms they are used to, even the ones not exactly related to what you are offering, as it gives you, at least, insights on their everyday interactions and paths.

Know your audience


Second: Learning More About Your Competitors

The second step is to learn more about your competitors and even ask for users to talk about their experiences with them, as a direction on your product's must have functions or things that it should not have at all. This approach allows you to understand what your competitors are doing right or wrong from a user’s perspective, not only from your own analysis.

Know your competition to defeat them


Third: Identifying User’s Pain Points

This method is about learning the user’s pain points, and leads you to deliver something that will have an emotional connection with them by getting spot on their needs. Any company wants this emotional connection, and it has a fantastic return on your investment in UX because it makes your user become your brand’s advocate, who shares the feeling of "how better my life became since I got this". So it is always time to start investing in UX either through investing your own time on knowing your users or hiring a UX expert consultant.

Imaged by Rich Wills | Pulse | LinkedIn

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How To Do It - The Empathy Map Canvas

If you want to do it yourself, here goes a tool that is super helpful to this process: The Empathy Map Canvas.

Download your free copy here

It helps you to visualise your users’ context and share these findings with everyone involved in the process. After answering these simple questions, preferably using real things that your user says pulled right from an interview, or based on your analysis and existing knowledge:

1.Think and feel

Quotes that represent their thoughts and feelings, what matters for them, their worries and aspirations.


Quotes that represent their influences, what their friends say, who are their influences.

3.Say and do

Quotes here describe their behaviour and public posture.


Quotes that describe their environment, other options they have to solve this problem, interfaces and apps they like the most, what they couldn't help but notice on your product.

5. Pain points

Here you list of all pain points you could see.

6. Expectations 

Here you list of all of their expectations you could notice.

7. General notes

List anything relevant that doesn't fit in previous sections as user's age, gender, professional activities, devices, preferences, etc

When creating a new product, there are chances that it will fail. So get in touch with your user - the earlier, the better - because doing it so will save time and money in the end. With real feedback you may improve what you’ll offer even before spending a lot of money in development & build, sometimes the answers are just on our faces, but it’s hard to see while keeping yourself focused on your first idea.


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We know that this is too much to think about when you already have all other aspects of your business to deal. And this is why we are here to help! Our focus is to bring your user's perspective and make your project better in measurable and scalable ways.

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Contact us to learn more on how UX can help on your projects.

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