Our Collaboration with Fintech Design SummitMotion & Digital Interactions | 08th May 2018
Today, the financial services sector is changing a lot with the growing of Fintech, “a business that aims at providing financial services by making use of software and modern technology” and that" directly competes with banks in most areas of the financial sector to sell financial services and solutions to customers” (source).
Fintech Design Summit FocusAs a lot of startups are appearing and winning in this market, the Fintech Design Summit was focused on exploring “how experience led design has disrupted the industry.”
Targeted to senior product & design professionals, entrepreneurs, CTOs and CEOs, the event was centered on sharing ideas and experiences.
There were speakers coming from financial services and Fintech companies as Starling Bank, TransferWise, Lloyds Bank, Foolproof, HSBC, Habito and others, sharing about designing new experiences for users, that will change consumer exceptions forever.
Financial products communication with Motion DesignWith the changes on the financial services, companies and markets, communication is changing too and the challenges of reaching the right audience are bigger.
Companies, despite of their structure, are resorting more and more to video, because it helps them to explain the products in a simple way and reaching the audience with a fun format.
This year, for example, we developed some motion design projects to Novabase, explaining their product Wizzio in a way that everybody could understand.
In this video we used a metaphor of an orchestra to explain how Wizzio would help people in the process of opening bank accounts. With the market growth and an increasing demand, this area is one of our focus in motion design projectos for 2018 and 2019.
We would like to take this opportunity to thank our Digital Showcase partners, Myles and Luke, for letting us make part of this innovative event.
Read about the role of Moving Illustration in Digital Communication.