Insights of “Productized 2018”UX Design | 06th Novembro 2018
Day 1 — The Workshops
My morning started with the workshop “Creating products and services people will buy with Jobs to be Done” by Rene Bastijans and Andrej Balaz.
Using the Jobs To Be Done framework, we’ve documented a user interview through a timeline tool and then collected the most important insights that would give us a clue on where to focus our attentions on a product.
Sometimes, in our user research, we are so focused on knowing our current users or future users that we forget about our product leavers. People that stop using a product can tell us the real story that led them to switch. And it’s really important to know how to keep the product experience good and up to the market demands in order to retain users.
The timeline Canvas
Insights from all of our timelines.
The afternoon continued with another great workshop “Lean Product Management” by Jeff Gothelf, the author of some books like “Lean UX” or “Lean Vs Agile Vs Design Thinking”. In the workshop we dove in what could be the thinking behind a specific application of a very known management software. What were the user or business needs that triggered that product? How can we measure that product’s success?
Lean experimentation to lead product decisions based on real data is the way to avoid unnecessary risks of spending too much time on features people actually don’t need. Product managers should ship, sense and respond as fast as they can, even if that means failing the test. It’s better to fail an early-staged idea than failing an entire developed project.
Hypotesis Statement @ Lean Product Management Workshop
Day 2 — The Talks
With a top-notch panel of speakers there was really not much to do but to sit and absorb that all. At the end of the day I felt that all those people left the venue even more aware of the User Experience impact in their Products. I’ll share below some of the take-overs:
“We need teams of missionaries, not teams of mercenaries”. Great talk about good leadership and why empowering the teams is key for the product success! by @cagan #productized #hiinteractive pic.twitter.com/guFA1wiCjE— Ana Oliveira (@anaoliveiraux) 2 de novembro de 2018
Projects with multiple locations and multiple teams bring management challenges. Make sure you have everyone always in the same page and don’t leave anything ambiguous. @taislinn #productized #hiinteractive pic.twitter.com/KqR0ljQffp— Ana Oliveira (@anaoliveiraux) 2 de novembro de 2018
Most of the companies focus on the “flower” and miss the point which is “Mario” wants to become “Fire Mario”. Loved the analogy. User-centering the products is key to success. @justinjbauer #productized #hiinteractive pic.twitter.com/CRFcn2ewc3— Ana Oliveira (@anaoliveiraux) 2 de novembro de 2018
2 companies with a great experimentation culture, but with 2 different "North Star" metrics. https://t.co/inJXqplwZs and Airbnb...The value you try to drive the company in hugely impacts user experience. @thatsjonsense #productized #hiinteractive pic.twitter.com/l4YJ0B606j— Ana Oliveira (@anaoliveiraux) 2 de novembro de 2018
The culture of the people who use your product will define the way it will be used. And people can surprise us. Ship->sense->respond cycle can help on guiding the product towards the right direction. @jboogie #productized #hiinteractive pic.twitter.com/QYNVGAyFLm— Ana Oliveira (@anaoliveiraux) 2 de novembro de 2018
As a conclusion, I’ll use Jeff Gothelf’s ending sentence: